Balladen i Mekka er første bind i en serie om hvordan samfundet og kulturen former livet for Aalborg-drengen, Henrik Bertelsen, der rives med af globaliseringen og den velstandsbølge, som rammer Danmark efter 2. verdenskrig.
Handlingen foregår i tidsrummet juli til december 1979. Henrik sidder i et godt solidt job som fuldmægtig i arbejdsministeriet. Ved siden af underviser han på Danmarks Forvaltningshøjskole og på Københavns Universitet. Holder han næsen i sporet ligger karrieren snorlige foran ham.
Men det gør han ikke.
Ud af det blå dukker der en mulighed op for at komme med i et hospitalsprojekt i Saudi-Arabien. Han griber chancen, og så ruller lavinen. Projektet griber om sig og kræver mere og mere tid.
Samtidigt etablerer Henrik bofællesskab i Nordsjælland og skal sammen med sin hustru, engelske Samantha, til Indonesien for at adoptere et barn.
Forblændet af muligheden for eventyr får Henrik ikke forholdt sig til de langsigtede konsekvenser af projektet i Saudi-Arabien, og langsomt men sikkert fanger bordet. Samantha vil under ingen omstændigheder flytte til et arabisk land, og hans egne planer går da heller ikke i den retning.
Midt i virakken får Henrik tilbudt et særdeles vellønnet job i et stort amerikansk computerfirma.
Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad.
It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth. Getting that first solid bridgehead and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other.
Based on Everett M. Rodger’s principles around Diffusion of Innovations, Alexander Osterwalder’s business model framework, thirty case stories from the industry and the author’s personal experience with growing companies from incubation to global market leadership. The book provides a practical approach to international expansion when you cannot afford to make big mistakes.
The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well implement these programs for the recruitment and management of partners that will find, win, make, keep and grow happy customers on our behalf.
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