You've done the work-your small business is a huge success and you're ready for the next step. But amplifying your business into a self-sustaining, exponentially profitable entity requires its own set of skills. With Grow Your Business, you'll learn the modern strategies for taking your burgeoning venture up a notch, all while avoiding the common pitfalls of expansion. Learn the necessary tools to identify and adjust the scale of your business, create symbiotic systems that transition seamlessly from sale leads to payroll, and pinpoint the sales funnels that are right for your unique operation. You'll also discover:
- Fifteen go-to strategies for company growth
- Modern marketing and advertising techniques to bolster your customer base
- Effective sales funnels and verticals to create multiple revenue streams
- Blueprints to determine your company's growth potential
- Personal tips and suggested software to maximize profits without sacrificing efficiency
Scale-up your start-up and discover what Grow Your Business has to offer!
Mind your online P's and Q's with this expert digital manners guide
Conducting yourself online can be challenging. It sometimes seems like the web and social media is tailor-made to cause upset and anger. But, with the right guide, anyone can learn how to be a beacon of civility and politeness online. In Digital Etiquette For Dummies, a team of online communication experts share their combined insights into improving your presence on social media, writing emails that exude positivity and clarity, behaving correctly in virtual meetings, and much more. You'll become a paragon of politeness as you learn to apply the timeless rules of etiquette to the unique environment of the web, social media, email, Zoom, and smartphones.
You'll also:
- Learn near-universal etiquette rules for email, social media, cellphones, and more
- Discover ways to make sure that your polite attitude isn't being lost in the text-only context of a business email
- Avoid common social media pitfalls and digital faux pas that can trip up even the most careful communicators
A great handbook for anyone who uses digital communication in business or in their personal life (so, pretty much everyone).
One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools-including shoppable posts, devoted business profiles, and advanced analytics-and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.
The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers. With this book, you'll learn how to set up your account, profile, and analytics; upload content and get smart with IG Stories and live video; build and target paid advertising; and master the art of the hashtag.
Whatever your current Instagram skill-level, there's always somewhere new to take the story of your business-and there's no better way to begin a gripping new chapter in that story than with this book.
Get ready for interview success
Programming jobs are on the rise, and the field is predicted to keep growing, fast. Landing one of these lucrative and rewarding jobs requires more than just being a good programmer. Programming Interviews For Dummies explains the skills and knowledge you need to ace the programming interview.
Interviews for software development jobs and other programming positions are unique. Not only must candidates demonstrate technical savvy, they must also show that they're equipped to be a productive member of programming teams and ready to start solving problems from day one. This book demystifies both sides of the process, offering tips and techniques to help candidates and interviewers alike. It will enable you to: prepare for the most common interview questions; understand what employers are looking for; develop the skills to impress non-technical interviewers; learn how to assess candidates for programming roles; and prove that you (or your new hires) can be productive from day one.
Programming Interviews For Dummies gives listeners a clear view of both sides of the process, so prospective coders and interviewers alike will learn to ace the interview.
