Audiobooks by David Morey

Innovating Innovation: Leadership Tools for Moving Your Business Forward and Making Change Happen

Breakthrough Innovation Tools for Successful LeadershipInnovation needs innovation: Innovation is broken. Business leadership and management struggle to find ways to crack through their own corporate politics or bureaucratic silos, to move from defense to offense, to nurture real breakthrough, to drive visionary creativity in ways that add new value to everything they do. In Innovating Innovation, David Morey, one of America's leading strategic consultants, will teach, coach, and guide you across eleven concrete and pragmatic steps that unlock and drive day-to-day innovation in your business and help you gain a long-term competitive advantage in your marketplace. Make change and innovation happen: Innovating Innovation synergizes what is best in classic innovation theories with an insurgent strategic model inspired by one of Morey's first corporate clients, Apple founder Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation actually takes place. Innovation can be taught: Innovating Innovation is a framework to counter failure. It directs you, the reader, to the consumer, the very person who will actually tell you how to innovate the benefits to create a future you can own. This book invites you to "think different," to become a change leader, to go the "wrong" way to get to the right places. And it shows you how to apply the pragmatic lessons of Agile software development to absolutely everything and to accelerate your leadership career and your company's success by stepping up from mere evolution to punctuated equilibrium, evolution as breakthrough. Your business needs unique innovation: You and your business need innovation as never before and unlike anyone else's. This is lesson number one. And in the space of eleven chapters, Innovating Innovation offers lesson number two: You don't need to be a genius to deliver the performances, products, and services of innovation at genius levels in the most opportunity-rich and threat-intensive business environment in history. Your management and leadership skills will improve immensely, taking your business to a level of innovation success beyond what it has ever achieved before. Innovating Innovation is a step-by-step handbook for teaching, and at times even tricking, your organization, your culture, and your company into real-world change. After reading this new battlefield manual for innovation, you will: Learn the Disruptive Periphery Concept and how it can give you the tools to help your businessDiscover a practical marketing-centric focus applied to innovationReap the benefits of lessons developed from thirty years of real-world global consulting and training experience

David Morey (Author), Paul Boehmer (Narrator)

Audiobook

Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Busine

Business strategies from the world's greatest magicians: This book takes everything that three remarkable authors-a corporate strategist, the former acting director of the CIA, and a world-renowned magician-have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors' objective is not to create a new generation of magicians, but to adapt nine strategies of the world's greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of Creating Business Magic is the belief that imagination can make magicians of us all. Magic and disruptive innovation: Each chapter opens with a scenario depicting a pivotal historic moment in magic-from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield-and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry disruptive innovation and propel a company light years ahead of the competition.

David Morey, Eugene Burger, John E. Mclaughlin (Author), Ramon De Ocampo (Narrator)

Audiobook

The Leadership Campaign

Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will teach you: Success-building communication skills used to train political leaders and CEOs around the world. Proven strategies to take control of the competitive dialogue and never let go. How to go for the win, the whole win, and nothing but the win for you and your company.

David Morey, Scott Jeffrey Miller, Scott Miller (Author), Jeff Cummings (Narrator)

Audiobook