When Jack Dorsey returned to Twitter as CEO in 2015, the company was in trouble. But unlike so many other social media platforms that have crumbled under tough conditions, Twitter is still alive—and thriving.
How did Twitter turn itself around in one of the most turbulent and competitive industries? The change management approach of authors Gregory P. Shea and Cassie A. Solomon guided a significant area of the organization's turnaround effort.
In this revised and updated edition of Leading Successful Change, Shea and Solomon share success stories from a host of companies including Twitter, Viacom, and the Conference of State Bank Supervisors, offering a tested method for leading successful change, which they have developed over a combined fifty years of helping organizations do just that.
In Leading Successful Change, Shea and Solomon share: why most change efforts fail; the two key tenets for making successful change; how to create a scene that will provide a vision of the future; the 8 Levers of Change, a tried-and-true method for designing the work environment to support the changes; and how winning companies—from IKEA to Whirlpool—are successfully implementing change.
Why do as many as 75% of change initiatives fail?
We live in an era where constant change is the norm rather than the exception. Given globalization, increased competition, and constant technological turnover, no organization can run in place: change is not optional. However, the sad fact is that the vast majority of change efforts fail. As authors Gregory P. Shea and Cassie A. Solomon argue, they do not fail for a lack of trying or leadership. Chances are you have led or been part of a failed change. But why did it fail andhow can the next change be successfully implemented?
In this essential guide, authors Gregory P. Shea and Cassie A. Solomon deal with the real reasons change efforts fail-and how that failure can be avoided. They argue that change-real change-means changes in behavior and that the work environment itself is the greatest obstacle to making behavioral change stick. They reveal a tested method for leading successful change, which they have developed over a combined 50 years of helping organizations do just that.
In Leading Successful Change, they share the 2 tenets for making successful change; how to create a scene that will provide a vision of the future; the 8 Levers of Change, a tried-and-true method for designing the work environment to support the changes; and how winning companies-from IKEA to a hospital near you-are successfully implementing change.
Change is not optional and it is difficult-but it is also not impossible. Shea and Solomon present a thorough, well-researched explanation of how to make change work.
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