Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.
Give your clients the appreciation that they deserve. Working with a company can be stressful for many clients, especially if they feel they are not being heard. 100 Proven Ways to Acquire and Keep Clients for Life reveals effective methods for providing your sincerest attention to your client base. Each chapter examines the best ways to utilize empathy, thoughtfulness, and assurance in delivering an exceptional client experience.
In this book, you'll find genuine insight and key tips on creating and managing client relationships such as: what buyers of every product or service actually want and why it matters; the critical link between client acquisition and long-term loyalty; the proven path to engage with people to become the provider of choice; and how to create rock-solid relationships that withstand competitive pressure.
After many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has found the answer to these questions. The truth is, customers don't care if a business is different or that its products are unusual. Trumpeting achievements like "We were voted #1 again," "Rated best service three years running," or "We're experienced!" doesn't engage buyers emotionally. That's seller-centric thinking in a buyer-centric world. When customers are deciding where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem today? Buyers want to do business with companies that are willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isn't just a slogan; it has to be in the company's DNA, consistently delivered through all parts of the organization. Think Michelin, whose promise - "A better way forward" - centers on the consumer, a shift that helped it pull ahead of rival Goodyear, which continues to trumpet its products' popularity. The Power of Why shows listeners how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.
