Audiobooks by Bernard Marr

Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary R

Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilize it effectively. This book fills the knowledge gap by showing how major companies are using big data every day. From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario. ● Learn how predictive analytics helps Amazon, Target, John Deere, and Apple understand their customers ● Discover how big data is behind the success of Walmart, LinkedIn, Microsoft, and more ● Learn how big data is changing medicine, law enforcement, hospitality, fashion, science, and banking

Bernard Marr (Author), Lyle Blaker (Narrator)

Audiobook

Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence Is Changing Business

Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers listeners a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. In this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples. You'll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. You will: - Navigate the complex landscapes of risks and challenges posed by Generative AI - Delve into the revolutionary transformation of the job market in the age of GenAI - Understand AI's transformative impact on education, healthcare, and retail - Explore the boundless potentials in media, design, banking, coding, and even the legal arena

Bernard Marr (Author), Jon Vertullo (Narrator)

Audiobook

The Future Internet: How the Metaverse, Web 3.0, and Blockchain Will Transform Business and Society

In The Future Internet: How the Metaverse, Web 3.0, and Blockchain Will Transform Business and Society, acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending-and ongoing-transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you'll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organization, and community. The author explains how various sectors will be revolutionized by the future internet, as industries like sports, retail, energy, healthcare, education, and others feel the effects of paradigm-shifting developments in society and technology. He also discusses: strategies for individuals seeking to leverage the coming changes in technology, employment, and culture; the potential impact of the unprecedented combination of blockchain and AR technologies; and techniques for getting in on the ground floor of a new internet that places a heavy premium on participation and immersive experiences. An essential and incisive exploration of what our tomorrows might bring, The Future Internet is perfect for executives, managers, and other business leaders doing their best to get a head start on tomorrow's digital economy.

Bernard Marr (Author), Rich Miller (Narrator)

Audiobook

Future Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World

Future-proof yourself and develop critical skills for the digital future The working world has changed dramatically in the last twenty years and it's going to continue to transform at an even faster pace. How can the average professional stay afloat in an ocean of constant change and technological revolution? In Future Skills Bernard Marr delivers an engaging and insightful discussion of how you can prepare yourself for the digital future of work. You'll learn which skills will be in the highest demand, why they'll command a premium price, and how to develop them. You'll also find: strategies for improving human-centered skills, like teamwork and collaboration; straightforward explanations of digital skills, like data literacy and cyber-threat awareness; and ways to make yourself an indispensable component of future firms, and practical tips for continuous improvement. A can't-miss book for every working professional seeking not just to survive-but to thrive-in the coming years, Future Skills belongs in the libraries of company leaders, managers, human resources professionals, educators, and anyone else with an interest in the future of work and how humanity fits within it.

Bernard Marr (Author), Tyler Boss (Narrator)

Audiobook

Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performan

The world is getting smarter, and business must follow. We now have smart phones, smart TVs, smart watches and even smart nappies. What they all have in common is the ability to collect, share and use data to improve functionality and performance. Most companies now collect data with the intention of gaining new insights, yet most have no idea how to let the data shape strategy and decision-making. SMART businesses are able to thrive in this new world and marry the best of traditional metrics and data sets with insights gained from big data and advanced analytics. This book provides a practical framework to help businesses become SMART and leverage big data and analytics. Illustrated to many real world examples from a cross section of companies and organisations, the book will take the reader through these following five steps (the SMART model): 1. Start with Strategy with the limitless amounts of data available today, companies need to clearly define what it is they need to know. Any framework for big data exploitation and analytics has to start with the key business questions a company needs to answer. 2. Measure Metrics and Data This part will outline how companies can collect relevant data and measure the metrics that will help them answer their most important business questions. It will cover the different data sets and explain how companies collect and leverage them. In particular, it will cover how to combine Big and Small data to deliver breakthrough results. 3. Apply Analytics this part outlines how companies turn their data into insights with many practical examples of how big data analytics generates real business benefits. 4. Report Results this part will look at how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them. 5. Transform this final part discusses how SMART companies use the insights gained from their data to transform everything their do. For this, companies need to create a culture of fact-based decision-making where data and insights are used to improve and challenge everything a business does.

Bernard Marr (Author), Piers Wehner (Narrator)

Audiobook

Business Trends in Practice: The 25+ Trends That are Redefining Organizations

Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries. In Business Trends in Practice, bestselling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries. Critical consumer trends just emerging today-or poised to emerge tomorrow-are discussed, as are strategies for rethinking your organization's product and service delivery. The book also explores: crucial business operations trends that are changing the way companies conduct themselves in the twenty-first century; the practical insights and takeaways you can glean from technological and social innovation when you cut through the hype; and disruptive new technologies, including AI, robotic and business process automation, and remote work, as well as social and environmental sustainability trends. Business Trends in Practice is a must-have resource for executives, business leaders, and managers, and business development and innovation leads trying to get-and stay-on top of changes and disruptions that are right around the corner.

Bernard Marr (Author), Mike Cooper (Narrator)

Audiobook

Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Bu

Discover one of the biggest business trends of today Extended reality (XR for short)-which encompasses virtual reality, augmented reality, and mixed reality-is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences which are promising to transform many businesses and industries. In this book, bestselling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries. He introduces the three main branches of extended reality-virtual, augmented, and mixed reality. You will discover how businesses and organizations are implementing the technology, with case examples, including some of the world's biggest brands, to showcase how they are starting to use XR in practice. Extended Reality in Practice is a must-listen for anyone wanting to learn exciting and entirely new ways for people to experience the world around them-and for businesses, new ways to connect and engage with customers and improve business processes.

Bernard Marr (Author), Dennis Kleinman (Narrator)

Audiobook

Tech Trends in Practice: The 25 Technologies that are Driving the 4th Industrial Revolution

How will the latest technologies transform your business? Future Tech Trends in Practice will give you the knowledge of today's most important technology trends, and how to take full advantage of them to grow your business. The book presents twenty-five real-world technology trends along with their potential contributions to organizational success. You'll learn how to integrate existing advancements and plan for those that are on the way. In this book, bestselling author, strategic business advisor, and respected futurist Bernard Marr explains the role of technology in providing innovative businesses solutions for companies of varying sizes and across different industries. He covers wide-ranging trends and provides an overview of how companies are using these new and emerging technologies in practice. You, too, can prepare your company for the potential and power of trending technology by examining these and other areas of innovation described in Future Tech Trends in Practice: artificial intelligence, including machine and deep learning; the Internet of Things and the rise of smart devices; self-driving cars and autonomous drones; 3D printing and additive manufacturing; blockchain technology; genomics and gene editing; and augmented, virtual, and mixed reality.

Bernard Marr (Author), Rich Miller (Narrator)

Audiobook

Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Sol

Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting fifty case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors, and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, and analyse market preferences. Bestselling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries.

Bernard Marr (Author), Mike Chamberlain (Narrator)

Audiobook