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The Revenue Accelerator: The 21 Boosters to Launch Your Start-Up
“Dr. Allan Colman has hit the nail on the head…”—Steven M. Venokur, Founder and Managing Partner of People Sciences, Inc. Is your start-up feeling stuck in the starting blocks? Or are you finding it a struggle to pick up speed? Written by acclaimed entrepreneur, instructor, and author Dr. Allan Colman, The Revenue Accelerator: The 21 Boosters to Launch Your Start-Up is the true companion guide for new and intermediate entrepreneurs to prosper through their early stages of development. Dr. Colman equips readers to easily navigate around the most pervasive problems start-up entrepreneurs experience when making the leap from building their product or service to selling it. Far too often, startups invest so much of their hard-earned energy and capital into developing their offering that they are left with scarce resources to architect a successful plan for financing, marketing, and selling it. The Revenue Accelerator provides a engine check on statistics that directly impact startups and the landscape that they now face. The average “early survival rate” for startups is only 20%, between 2012 – 2020.* There is currently an 80% failure rate for startups. The “Great Resignation” of 2021 saw 4,500,000 people resigning from their jobs. 2021 also saw 550,000 education professionals retire, citing “burnout.” With such a mass-exodus from the workforce, it is inevitable that the world is about to see an enormous increase in new entrepreneurs. Many of these aspirational entrepreneurs are destined for a rocky road of high risk and unproven outcomes, without being effectively informed as to what lies beyond the horizon. Whether you’re a brand new entrepreneur or a startup that’s going through growing pains, the “21 Accelerators” will guide readers through three vital sections; supplying real world lessons that enable lasting change for startups: Readers will be guided through two contemporary case studies of ongoing startups, observing many of the Accelerator tools in action. Ample interviews and quotes from more than 2 dozen startup entrepreneurs, numerous executives, business leaders, and marketing directors. Many of which have been converted to cartoons for easy understanding and retention via comedic value. The Accelerator Checklists at the end of each accelerator chapter, designed to enhance retention and immediate application of lessons to a reader’s advantage. Whether your startup is stuck in 1st gear or having engine troubles, Dr. Colman will light up the path toward acceleration. The Revenue Accelerator will equip your startup to hit mach speeds in record time. * Source 2020 National Report on Early-Stage Entrepreneurship in the United States.
Allan Colman (Author), Walter Brown (Narrator)
Audiobook
Own the Zone: Dominate the Competition
Do you want to dominate the competition? Do you want to grow more business? Do you need to learn how to “close”? Do you have a sales formula that works for you? Own the Zone is a must-read for business leaders, professionals, and entrepreneurs interested in growing their businesses. Unlike many sales books written for the nonprofessional, this book combines many techniques into a framework that will feel comfortable for a professional selling a high-end service. This easy-to-read sales strategy book encourages professionals to pay attention to the details when meeting with potential clients. It also gives step-by-step instructions on how to get past the pain and discomfort of asking for business. Many business authors are preoccupied with overwhelming their readers with data, provided simply to show how much knowledge of the subject they have. That is not the case with this book, which extremely helpful and concise. It gets to the point fast and with punch, making it extremely effective. Professionals in any field should keep it handy and read it regularly until what’s in it becomes second nature. “There’s so much useful wisdom in Allan Colman’s Own the Zone that attentive readers will be better marketers and business developers simply by following these eminently practical tips and suggestions. But the real impact of the book goes beyond that. It’s about transforming your business culture, erasing the artificial boundary between sales and service, and understanding the bottom-line benefits of speaking directly and honestly to client needs.”—Larry Smith, senior vice president, Levick
Allan Colman (Author), Chaz Allen (Narrator)
Audiobook
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