This book presents a revolutionary approach to service innovation, combining an interdisciplinary perspective with a robust theoretical framework. Integrating design thinking and systems engineering, it offers a fresh view on evolving service industries. The book is enriched with global case studies, bridging theory and real-world application, making it an essential resource for both professionals and students. It stands out by analyzing new business models and offering both qualitative and quantitative methods for service design, making it a must-read for those seeking to excel in the dynamic service market.
| ISBN: | 9789819995646 |
| Publication date: | 28th February 2024 |
| Author: | Lefei Li |
| Publisher: | Springer an imprint of Springer Nature Singapore |
| Format: | Hardback |
| Pagination: | 190 pages |
| Series: | Management for Professionals |
| Genres: |
Business and Management E-commerce: business aspects Hospitality and service industries Computer applications in the social and behavioural sciences |