This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
| ISBN: | 9789813341821 |
| Publication date: | 10th March 2021 |
| Author: | Álvaro Rocha, José Luís Reis, Marc K Peter, Ricardo Cayolla, Sandra Loureiro, Zorica Bogdanovic |
| Publisher: | Springer an imprint of Springer Nature Singapore |
| Format: | Hardback |
| Pagination: | 797 pages |
| Series: | Smart Innovation, Systems and Technologies |
| Genres: |
Artificial intelligence Online marketing / Social media marketing Market research Business mathematics and systems |