Digitalisation has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as a marketeer is changing rapidly, new media have replaced traditional methods of communication (Medium), messages (Message) have to be delivered in a different way, and the steps you take as a marketeer (Method) have changed entirely. The Marketing Bible for a Digital World puts forward a method for adjusting your marketing strategy to the digital world, and sets you up with all the basic principles of the three new M's of marketing transformation: Medium, Message & Method.
| ISBN: | 9789401462433 |
| Publication date: | 18th October 2019 |
| Author: | Bert van Wassenhove |
| Publisher: | Lannoo an imprint of Lannoo Publishers |
| Format: | Hardback |
| Pagination: | 241 pages |
| Series: | Lannoo Publishers |
| Genres: |
Sales and marketing Customer services Personal organization software and apps E-commerce: business aspects |