After decades of using software as their exclusive work tool, graphic designers today are rediscovering the creative and expressive power of handmade characters: lettering has distinctive visual impact and provides endless possibilities for the expression of ideas through a more artful use of type, texture and volume. This results in personal, timeless 'works of art' and a richer aesthetic experience. This publication, now in paperback, brings together a wide range of custom lettering projects produced by graphic designers and typographers from around the world. It focuses on the design and creation processes and on the application of lettering projects on different supports, such as billboards, public walls, invitations, and menus, serving as decoration or as part of a branding system. Discover this versatile art form with this unique book.
| ISBN: | 9788417656478 |
| Publication date: | 11th November 2021 |
| Author: | Shaoqiang Wang |
| Publisher: | Hoaki |
| Format: | Paperback |
| Pagination: | 240 pages |
| Genres: |
Graphic design Typography and lettering |