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Retail Personality

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Retail Personality Synopsis

What do the Parisian chocolatier and sculptor Patrick Roger, the makers of the trendy Oslo fashion label Norwegian Rain, T-Michael and Alexander Heller have in common with the Stuttgart optician Andreas Kraft? They all believe in the magic and allure of well-designed shops. And that is not all - as entrepreneurs, they must make their shops the ambassadors of their brand, philosophy and products. This book is an exploratory tour of offbeat retail hotspots worldwide. The focus is on interesting personalities who make a relevant contribution to the topic of shop design and product presentation. Text in English and German.

About This Edition

ISBN: 9783899863291
Publication date: 29th April 2020
Author: Marc Heikaus, Stephan Demmrich, Jons Messedat
Publisher: AVedition an imprint of AVEdition
Format: Hardback
Pagination: 240 pages
Series: Avedition
Genres: Retail and wholesale industries