Wide ranging and full of insightful facts, this volume features dozens of profiles of German companies that are leading the way in technology, innovation and sustainability.
Germany has long been home to industries that are dedicated to high quality manufacturing, focused on technological advancements, committed to sustainability and driven by an entrepreneurial spirit. Even in uncertain economic times, the nation's leading industries manage to be both nimble and competitive. This exciting book brings together the most exemplary of those companies in an elegant and accessible format.
Each company is profiled with an insightful text that presents its history, evolution, challenges and successes. Readers will learn how Germany's industrial leaders are responding to demands for deindustrialization, concerns around offshore manufacturing, and calls for climate neutrality. Multiple images include photographs of each company's products, headquarters, factory floor, offices, and the individuals behind their success. A fascinating look into what makes Germany such an industrial success story, this book is an inspiring and informative resource for anyone interested in understanding the key attributes and practices that have made German companies world leaders in their respective fields.
| ISBN: | 9783791380230 |
| Publication date: | 12th March 2024 |
| Author: | Florian Langenscheidt |
| Publisher: | Prestel an imprint of Prestel Publishing |
| Format: | Hardback |
| Pagination: | 400 pages |
| Genres: |
Product design Sales and marketing Economics |