This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation. By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future.
| ISBN: | 9783662614235 |
| Publication date: | 29th July 2021 |
| Author: | Christine Erlach, Michael Müller, Karin Thier |
| Publisher: | Springer-Verlag Berlin and Heidelberg GmbH & Co. K an imprint of Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Format: | Paperback |
| Pagination: | 223 pages |
| Series: | Management for Professionals |
| Genres: |
Public relations Management and management techniques Communication studies Business strategy |