Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Liverpool John Moores University, course: Integrated Marketing Communication, language: English, abstract: The essay is focussing on a critical evaluation of online advertising. It examines different online advertising instruments, such as banner, websites, keyword advertising etc. and identifies the advantages and disadvantages of online advertising.
| ISBN: | 9783640525942 |
| Publication date: | 3rd February 2010 |
| Author: | Shamsu Yahaya |
| Publisher: | Grin Verlag an imprint of Bod Third Party Titles |
| Format: | Paperback |
| Pagination: | 24 pages |
| Genres: |
Communication studies |