The papers in this Special Issue show that a new theory of international management built to explain regional-level strategy and structure is required. Internationalization is a well-understood concept at the macro-level: it refers to the increasing economic interdependence among nations. Unfortunately, in the past two decades, many authors from academia and the public policy sphere have made a conceptual quantum leap, equating internationalization with globalization, i.e., the idea that the world is a fully integrated market place. The problem with such a perspective on globalization is that it assumes away the necessity of selectivity in internationalization. Such selectivity is to some extent introduced at the macro-level, but even more importantly, selectivity in internationalization is mainly a firm-driven phenomenon.
ISBN: | 9783409142403 |
Publication date: | 17th January 2005 |
Author: | Alan M Rugman, Alain Verbeke |
Publisher: | Gabler Verlag |
Format: | Paperback |
Pagination: | 170 pages |
Series: | Mir Special Issue |
Genres: |
Business innovation Business strategy |