The 14th fully revised edition of "Marken des Jahrhunderts" from the Deutsche Standards EDITIONEN GmbH in association with Gabler publishing house presents a fine selection of the best German brands in first-class quality.
Conceived as an encyclopaedia of German brands, the project in editor Dr. Florian Langenscheidt's eyes emphatically pays tribute to Germany as an attractive business and investment location while also serving as a positive signal and encouraging recommendation to call to mind the country's solid economic foundation.
In response to the resounding international interest in the original, an English edition, "Brands of the Century", has been published containing a selection of the most prominent German brands on the global market.
| ISBN: | 9783409126595 |
| Publication date: | 28th October 2004 |
| Author: | Florian Langenscheidt |
| Publisher: | Gabler Verlag |
| Format: | Hardback |
| Pagination: | 390 pages |
| Genres: |
Business strategy Business and Management |