Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.
With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation.| ISBN: | 9783319977874 |
| Publication date: | 27th November 2018 |
| Author: | Tobias Redlich, Manuel Moritz, Jens P Wulfsberg |
| Publisher: | Springer an imprint of Springer International Publishing |
| Format: | Hardback |
| Pagination: | 217 pages |
| Series: | Management for Professionals |
| Genres: |
Business innovation Production and quality control management Economics of industrial organization Business strategy |