The book describes advanced business analytics and shows how to apply them to many different professional areas of engineering and management. Each chapter of the book is contributed by a different author and covers a different area of business analytics. The book connects the analytic principles with business practice and provides an interface between the main disciplines of engineering/technology and the organizational, administrative and planning abilities of management. It also refers to other disciplines such as economy, finance, marketing, behavioral economics and risk analysis. This book is of special interest to engineers, economists and researchers who are developing new advances in engineering management but also to practitioners working on this subject.
| ISBN: | 9783319358406 |
| Publication date: | 6th October 2016 |
| Author: | Fausto Pedro García Márquez, Benjamin Lev |
| Publisher: | Springer an imprint of Springer International Publishing |
| Format: | Paperback |
| Pagination: | 243 pages |
| Genres: |
Business mathematics and systems Management decision making Economics of industrial organization Business innovation Operational research Organizational theory and behaviour Business applications Applied computing |