This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être and a guarantor of trust.
| ISBN: | 9783319220079 |
| Publication date: | 28th October 2015 |
| Author: | Pekka Aula |
| Publisher: | Springer an imprint of Springer International Publishing |
| Format: | Hardback |
| Pagination: | 214 pages |
| Series: | Management for Professionals |
| Genres: |
Business strategy Media studies Sales and marketing |