This book presents a collection of latest case studies on augmented reality (AR) and virtual reality (VR), extended reality (XR) and metaverse applications in various industries. AR, VR, XR and Metaverse are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The volume includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how AR, VR, XR and Metaverse can be used in business.
| ISBN: | 9783031305689 |
| Publication date: | 24th June 2024 |
| Author: | Timothy Jung, M Claudia tom Dieck |
| Publisher: | Springer an imprint of Springer International Publishing |
| Format: | Paperback |
| Pagination: | 102 pages |
| Series: | Business Guides on the Go |
| Genres: |
Business mathematics and systems Media studies: internet, digital media and society Business applications Graphical and digital media applications Applied computing |