This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single customer visit may generate nearly 10,000 data points. For decades, retail shelf space optimization has been confined to the analysis of product allocation decisions over a limited number of shelves, often taken in isolation. Such models incorporated interesting concepts relating to space and cross-space elasticity in the design of planograms. Although useful, these models have not addressed the bigger picture of planning store shelf space in a more holistic manner. It is important to note that the space planning analytics in the book are particularly important in an era where e-commerce is on the rise and brick-and-mortar retailing is declining and experiencing severe crises (the retail apocalypse).
| ISBN: | 9783031270604 |
| Publication date: | 11th June 2024 |
| Author: | Ahmed Ghoniem, Bacel Maddah |
| Publisher: | Springer an imprint of Springer International Publishing |
| Format: | Paperback |
| Pagination: | 181 pages |
| Series: | International Series in Operations Research & Management Science |
| Genres: |
Operational research Management decision making Management of specific areas Business mathematics and systems Sales and marketing Occupational and industrial psychology Business applications |