The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet.
Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.
| ISBN: | 9783031258220 |
| Publication date: | 25th May 2023 |
| Author: | Diana Derval |
| Publisher: | Springer an imprint of Springer International Publishing |
| Format: | Hardback |
| Pagination: | 132 pages |
| Series: | Business Guides on the Go |
| Genres: |
Sales and marketing Occupational and industrial psychology Design, Industrial and commercial arts, illustration |