This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.
| ISBN: | 9783031129643 |
| Publication date: | 7th October 2023 |
| Author: | LouisPhilippe Kerkhove |
| Publisher: | Springer an imprint of Springer International Publishing |
| Format: | Paperback |
| Pagination: | 257 pages |
| Series: | Management for Professionals |
| Genres: |
Retail and wholesale industries Customer services Computer applications in the social and behavioural sciences Business innovation E-commerce: business aspects Databases |