This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.
| ISBN: | 9783030953324 |
| Publication date: | 23rd April 2023 |
| Author: | Gali Einav |
| Publisher: | Springer Nature Switzerland AG |
| Format: | Paperback |
| Pagination: | 132 pages |
| Series: | The Economics of Information, Communication, and Entertainment |
| Genres: |
Media, entertainment, information and communication industries Media studies: internet, digital media and society Business innovation |