A new wave of digital technologies has impacted the business world like a tsunami. But after a first phase characterized by hype and unrealistic expectations, there is now a shared need for a better understanding of how to create real and sustainable value by adopting these technologies. This book suggests a pragmatic approach to value creation by embracing the post-digital mindset: a more mature attitude toward digital innovation focused on putting these technologies at work rather than marveling at them. After the illustration of a post-digital manifesto, the book explores all the key topics and tools that are relevant for the decision makers in this context.
| ISBN: | 9783030948368 |
| Publication date: | 2nd April 2022 |
| Author: | Gianluigi Castelli, Severino Meregalli, Ferdinando Pennarola |
| Publisher: | Springer an imprint of Springer International Publishing |
| Format: | Hardback |
| Pagination: | 170 pages |
| Series: | Future of Business and Finance |
| Genres: |
Business strategy Knowledge management Business mathematics and systems Organizational theory and behaviour Business applications |