This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business.
| ISBN: | 9783030727833 |
| Publication date: | 13th September 2022 |
| Author: | Timothy Jung |
| Publisher: | Springer Nature Switzerland AG |
| Format: | Paperback |
| Pagination: | 164 pages |
| Series: | Management for Professionals |
| Genres: |
Business mathematics and systems Business applications Augmented reality (AR) Virtual reality Information retrieval Internet searching Sales and marketing Graphical and digital media applications Media studies: internet, digital media and society Information architecture |