This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
| ISBN: | 9783030671464 |
| Publication date: | 31st March 2022 |
| Author: | Florian Kaefer |
| Publisher: | Springer Nature Switzerland AG |
| Format: | Paperback |
| Pagination: | 289 pages |
| Series: | Management for Professionals |
| Genres: |
Brands and branding Hospitality, sports, leisure and tourism industries Regional / urban economics |