Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.
| ISBN: | 9783030598921 |
| Publication date: | 1st November 2020 |
| Author: | Roland Conrady, David Ruetz, Marc Aeberhard |
| Publisher: | Springer an imprint of Springer International Publishing |
| Format: | Hardback |
| Pagination: | 320 pages |
| Series: | Tourism, Hospitality & Event Management |
| Genres: |
Hospitality, sports, leisure and tourism industries Brands and branding Occupational and industrial psychology Sales and marketing Industry and industrial studies |