10% off all books and free delivery over £40
Buy from our bookstore and 25% of the cover price will be given to a school of your choice to buy more books. *15% of eBooks.

Total Revenue Management (TRM)

View All Editions (1)

The selected edition of this book is not available to buy right now.
Add To Wishlist
Write A Review

About

Total Revenue Management (TRM) Synopsis

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. 

About This Edition

ISBN: 9783030469870
Publication date:
Author: Marc Helmold
Publisher: Springer Nature Switzerland AG
Format: Paperback
Pagination: 191 pages
Series: Management for Professionals
Genres: Sales and marketing
Purchasing and supply management
Market research
Hospitality and service industries