Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.
Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
| ISBN: | 9783030178505 |
| Publication date: | 22nd May 2019 |
| Author: | Jacques Chlopczyk, Christine Erlach |
| Publisher: | Springer an imprint of Springer International Publishing |
| Format: | Hardback |
| Pagination: | 301 pages |
| Series: | Management for Professionals |
| Genres: |
Occupational and industrial psychology Business strategy Business communication and presentation Psychology |