"Infused with personality, this thought-provoking work makes a tasty case for harnessing flavour to overhaul the food supply chain and add magic to all our meals"
An absolute peach of book (it really is), Franco Fubini’s In Search of the Perfect Peach comes heartily recommended for foodies, and folks who are interested in the intersection of culture, nature and fundamental human experiences.
At its heart is the idea that the pleasures and nostalgic power of flavour holds the key to fixing our broken food system through changing the way we grow food, shop for food, and consume food. Stimulating and sensuous, it’s written with all the storytelling verve of an accomplished travel writer, evoking places and tastes in almost Proustian detail from the outset when Fubini — CEO of a flavour-led fruit and vegetable supplier to many notable restaurants — shares his experience of tasting a Greta white peach for the first time: “Biting into it was like taking off on a rocket ship…the whole experience was otherworldly. Biting into a white peach…Well, that is pure joy”.
From this pivotal event in a Milan market, Fubini takes readers on an inspirational journey as he seeks to understand flavour. A journey of enlightenment that covers everywhere from Sicily and Sorrento, to Mexico City, Lombardy, and beyond, leading to him formulate the idea that flavour holds the key to fixing supply chain systems, along with enhancing all our meals.
Richly refreshing and powerfully persuasive — what’s not to love about the idea that epicurean pleasures can have positive environmental impact? — I devoured In Search of the Perfect Peach in one delicious sitting.
