Artificial intelligence (AI) and emotional intelligence (EI) ar both hugely important and influential to the hospitality and tourism sectors. Optimising Tourism and Hospitality with Artificial and Emotional Intelligences is the first book to look at both AI and EI as integrated phenomena as applied to both to the tourism and hospitality sectors. AI and EI are hot topics but can be seen as different and arguably opposing areas. EI is seen as something only capable of by humans, not robots or computers– this book shows how the two can work symbiotically to the benefit of both industries. Packed with real life case studies, Optimising Tourism and Hospitality with Artificial and Emotional Intelligences has the following features: • Empirical studies: each chapter includes an empirical study conducted from Australia, China, Vietnam, and/or Portugal. • Case studies: Each chapter will provide at least one case study related to a specific topic. The case study links the theory with business practice which reinforces understanding of the relevant theory. • Focus: Each chapter will have examples, issues, and photos from various sources. • Glossary/Key terms: key terms and terminology used in the chapter will be defined. • List of useful websites, associations and periodicals.
| ISBN: | 9781915097439 |
| Publication date: | 1st September 2023 |
| Author: | Catherine Associate Professor of Marketing, Griffith Business School, Griffith Institute for Tourism, Griffith Unive Prentice |
| Publisher: | Goodfellow Publishers Limited |
| Format: | Digital download |
| Genres: |
Hospitality, sports, leisure and tourism industries Travel Intelligent and automated transport system technology |