This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world.
It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour.
Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
| ISBN: | 9781913947323 |
| Publication date: | 18th November 2021 |
| Author: | Tony Morgan |
| Publisher: | Laurence King Publishing an imprint of Quercus Publishing |
| Format: | Paperback |
| Pagination: | 224 pages |
| Genres: |
Retail and wholesale industries Design, Industrial and commercial arts, illustration |