Engineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety - and many other factors that engineering equations don't capture at all. This book is about how to design transport for humans.
| ISBN: | 9781913019358 |
| Publication date: | 18th November 2021 |
| Author: | Pete Dyson, Rory Sutherland |
| Publisher: | LPP an imprint of London Publishing Partnership |
| Format: | Paperback |
| Series: | Perspectives |
| Genres: |
Highway and traffic engineering Transport technology and trades Motoring |