In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential?
Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. The result is an insider account of a trend that is set to dominate our future - experts estimate that the economy of influence will be valued at $24 billion globally by 2025.
| ISBN: | 9781912854172 |
| Publication date: | 12th May 2022 |
| Author: | Olivia Yallop |
| Publisher: | Scribe UK an imprint of Scribe Publications Pty Ltd |
| Format: | Paperback |
| Pagination: | 280 pages |
| Genres: |
Digital Lifestyle and online world: consumer and user guides Popular culture Media studies: internet, digital media and society Digital or internet economics Online marketing / Social media marketing Online finance and investing Social media / social networking Cultural and media studies Media, entertainment, information and communication industries Impact of science and technology on society Digital and information technologies: social and ethical aspects E-commerce: business aspects |