Most strategies are too long and boring. Far too many contain language that most of us can't understand. Bestselling business author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this 5th anniversary edition. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication. His trademark no-bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time.
| ISBN: | 9781911687221 |
| Publication date: | 19th May 2022 |
| Author: | Kevin Duncan |
| Publisher: | LID Publishing |
| Format: | Hardback |
| Pagination: | 128 pages |
| Series: | Concise Advice |
| Genres: |
Business strategy |