Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This title, written by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women.
| ISBN: | 9781904879961 |
| Publication date: | 1st November 2006 |
| Author: | Jane Cunningham, Philippa Roberts |
| Publisher: | Cyan |
| Format: | Hardback |
| Pagination: | 247 pages |
| Genres: |
Sales and marketing |