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Never Mind the Sizzle - Where's the Sausage?

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Never Mind the Sizzle - Where's the Sausage? Synopsis

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

About This Edition

ISBN: 9781841127699
Publication date: 7th September 2007
Author: David Taylor
Publisher: Capstone an imprint of Wiley
Format: Paperback
Pagination: 146 pages
Genres: Business and Management