Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place.
Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.
| ISBN: | 9781802628760 |
| Publication date: | 13th March 2023 |
| Author: | Naresh K Malhotra, K Sudhir, Olivier Toubia |
| Publisher: | Emerald Publishing an imprint of Emerald Publishing Limited |
| Format: | Hardback |
| Pagination: | 364 pages |
| Series: | Review of Marketing Research |
| Genres: |
Sales and marketing Online marketing / Social media marketing Artificial intelligence |