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Fall in Love With the Problem, Not the Solution

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This title will be released on 11/02/2025. Pre-order now.

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Fall in Love With the Problem, Not the Solution Synopsis

Uri Levine, founder of "unicorns" Waze and Moovit, brings you the ultimate guide to starting and running a business - with a bonus chapter on surviving and thriving in a crisis in this paperback edition.

Unicorns - companies that reach a valuation of more than $1 billion - are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.

As the cofounder of Waze - the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion - Levine is committed to spreading entrepreneurial thinking so that other founders, leaders and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on:

  • Validating your idea
  • Raising funding
  • Leadership
  • Hiring and firing
  • Understanding your users
  • Making up-scale decisions
  • Going global
  • Deciding when to sell


With an all-new chapter on not only surviving but thriving in times of major external crisis, Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

About This Edition

ISBN: 9781786789655
Publication date: 11th February 2025
Author: Uri Levine
Publisher: Watkins Publishing an imprint of Watkins Media
Format: Paperback
Pagination: 304 pages
Genres: Entrepreneurship / Start-ups
Personnel and human resources management
Biography: business and industry
Advice on careers and achieving success