Can Psychological And Marketing Information Both Factors Be Felt To Influence Consumer Behavior?

Can Psychological And Marketing Information Both Factors Be Felt To Influence Consumer Behavior? Synopsis

Second partMarketing information factorChapter 1Digital consumption marketNowadays, digital electronic marketing invention has be popular to change traditional consumption model. In special, in US, UK Europe etc. large area countries people who like to consume from digital e-commerce online shopping channel more than traditional walk-in visiting stores/shops purchasing channel.So, online shopping will be play one important digital consumption market role to influence future consumer behavior as well as it will also influence predictive economy change. The digital consumption environment can link global consumption transaction activities between consumers and businessmen to shorten every consumer individual decision making time as well as it can build social consumption online networks in online shopping environment.According to internet live stats which collect data from different international sources, around 40% of the work population has an internet connection today, when 20 years ago it was less than 1%. The number of internet users has increased from 1999 year to 2013 year, the third billion being reached in 2014 year of it, today only one billion people are using social networks, but by 2020 year this number will double according to analysts ( Internet live statistics, 2015).It brings this interesting question: How will digital consumption market be one marketing information factor to influence consumption behavior changes? I shall indicate some cases to explain how digital consumption marketing channel influences some products or services consumption model changes.For travel industry example, travel agents are one middle people to provide hotel rooms pre-booking arrangement, travel journeys arrangement, purchase electronic air tickets service arrangement between the travelling consumer and the airline. In general, every traveler must walk-in to visit the travel agent to choose the most reasonable travel journey arrangement and air paper ticket price, hotel room traveling and different kinds of traveling entertainment and transportation arrangement services. However, nowadays digital consumption market is popular, e-airline ticket ( electronic airline tickets) pre-booking hotel rooms, pre-traveling trip arrangement which can be provided pre-booking consumed service from internet channel. It will bring one more traveling consumption channel choice to any one traveling consumer.Internet technical improvement, traveling consumers begin to have increasingly more diverse needs. They can find or seek any traveling information from internet and the visa card payment method of choice, so they can choose either online or walk-in visiting travel agents both traveling service consumption marketing research methods will change traveling consumer individual whose traditional visiting travel agents channel to online e-airline ticket purchase online pre-booking hotel rooms arrangement channel. Due to traveling people began to use the internet on a larger scale in order to search products or services and to compare their price and characteristics. Online marketing began to have a decisive role in the buying process, so new technology have more development in order to predict how to change the consumers behavior, one of them being big data in traveling entertainment market. So, internet will change traditional traveling agents role to pre-booking e-airline ticket purchase, online pre-booking hotel room traveling consumption role.