Run It Like a Business

Run It Like a Business Synopsis

Featured on Publishers Weekly 2024 Announcement Issue


TEDx speaker Aubrey Bergauer-"the Steve Jobs of classical music"-reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals.

In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won't. This foolproof guide shows how to reach new levels of engagement-while always putting art first.

Running your arts organization like a business is your path forward to:

• Grow audiences and keep them coming back again
• Make our organizations more inclusive
• Get younger attendees in the seats and on the donor rolls
• Generate millions more dollars in revenue
• Continue to create the art we love-without the stress of figuring out how to afford it

Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission-whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.

The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.

About This Edition

ISBN:	9781637744383
Publication date:	24th January 2024
Author:	Aubrey Bergauer
Publisher:	BenBella Books
Format:	Hardback
Pagination:	248 pages
Genres:	Non-profitmaking organizations Media, entertainment, information and communication industries Management and management techniques Performing arts