Focuses on the importance of public relations genres as categories of discourse: forms with functions that can be applied in ways that add knowledge based on their rhetorical and organizational significance. By primarily leaning on work in the fields of linguistics and rhetoric, the book is the first to formally present the textual features and the implicit exigencies of public relations discourse genres.
| ISBN: | 9781612890586 |
| Publication date: | 30th November 2011 |
| Author: | Peter M Smudde, Jeffrey L Courtright |
| Publisher: | Hampton Press |
| Format: | Hardback |
| Pagination: | 248 pages |
| Series: | The Hampton Press Communication Series |
| Genres: |
Communication studies |