LoveReading Says
If you've not heard of Simon Sinek, you have to get yourself from under that rock, and buy his book Start With Why. Steve Jobs, The Wright Brothers and Martin Luther King have one thing in common: they started with why. Sinek is an inspiration, an incredible thinker, who helps you see things differently. He breaks it down into the component parts so you understand how leaders should lead.
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
In business, it doesn't matter what you do, it matters WHY you do it. Unlock the secrets to business success and inspirational leadership with Sinek's Start With Why.
Deborah Maclaren
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Start With Why Synopsis
The inspirational bestseller that ignited a movement and asked us to find our WHY
Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time-with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way-and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
About This Edition
ISBN: |
9781591842804 |
Publication date: |
29th October 2009 |
Author: |
Simon Sinek |
Publisher: |
Portfolio an imprint of Penguin Publishing Group |
Format: |
Hardback |
Pagination: |
246 pages |
Primary Genre |
Business and Management
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Other Genres: |
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Recommendations: |
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