The rise of the media presidency through radio and television broadcasts has heightened the importance of presidential speeches in determining the U.S. president's effectiveness and popularity. Not surprisingly, this development has also witnessed the rise of professional speechwriters. The chapters in this book (two by former White House speechwriters) give insight into the process of presidential speechwriting, from Franklin D. Roosevelt's administration to Ronald Reagan's.
| ISBN: | 9781585443925 |
| Publication date: | 30th March 2004 |
| Author: | Kurt W Ritter, Martin J Medhurst |
| Publisher: | Texas A&M University Press an imprint of Texas A & M University Press |
| Format: | Paperback |
| Pagination: | 231 pages |
| Series: | Presidential Rhetoric Series |
| Genres: |
Semantics, discourse analysis, stylistics |