More than a dozen marketers and photographers contributed to this manual that advises photographers attempting to run a profitable business while maintaining focus on their creative expression and client relationships. Savvy marketing advice on how to select a target audience, create a marketing strategy, design effective marketing pieces, and fine-tune the studio environment to appeal to families is complemented by before-and-after examples of studio mailers with an analysis of layout and design changes.
| ISBN: | 9781584281634 |
| Publication date: | 21st July 2005 |
| Author: | Kathleen Hawkins |
| Publisher: | Amherst Media |
| Format: | Paperback |
| Pagination: | 126 pages |
| Genres: |
Photography and photographs |