Viewing the South

Viewing the South Synopsis

This book examines how television covers the majority world. There is a paradox evident in TV programming in that during the current period of rapidly increasing global connections, this medium is providing less and less world coverage. The study examines the factors underlying the paradox while sketching out a framework for understanding the changing relationship between globalization, television, and public understanding of the developing world. Chapters in part one discuss the context of capitalist globalization, including economic, political and cultural aspects. Chapters in the second part examine how television covers the majority world and how it explains events. The content analysis consists of a selection of case studies of TV coverage. Part Three consists of an account of the audience reception component of the research.