This textbook is an historical overview of theory and research in the field of mass communication studies. It focuses on scholarly discourses that have been concerned with mass communication from the early days of the press in the 17th century to the Internet and other advanced communication and information technologies. The discourses are contextualized in the social and intellectual settings of their times.
| ISBN: | 9781572735262 |
| Publication date: | 30th November 2006 |
| Author: | Veikko Pietilä |
| Publisher: | Hampton Press |
| Format: | Hardback |
| Pagination: | 399 pages |
| Series: | The Hampton Press Communication Series |
| Genres: |
History: specific events and topics |