In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased.
Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
| ISBN: | 9781522556374 |
| Publication date: | 30th May 2018 |
| Author: | Information Resources Management Association |
| Publisher: | IGI Global |
| Format: | Hardback |
| Pagination: | 788 pages |
| Genres: |
Social media / social networking Business communication and presentation Organizational theory and behaviour Computer networking and communications |